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Privacy Policy

The Upscaler
Effective date: 27th April 2026.

1. Who we are

The Upscaler is a consultancy business providing advisory and diagnostic services to organisations.

For the purposes of UK data protection law, The Upscaler is the data controller.

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Contact details:
Email: theupscaler@outlook.com
Website: www.theupscaler.co.uk

2. The data we collect

Information you provide directly

  • Name

  • Email address

  • Phone number

  • Company name

  • Any information you choose to share when booking a call or making an enquiry

Booking and service information

When you book a call through the website, we collect:

  • Appointment details

  • Any message or context you include

  • Notes taken during or after the call

Website usage data

We collect limited analytics data through Wix, which may include:

  • Pages visited

  • Time spent on the site

  • Approximate location (for example, town or city level)

  • Device and browser type

3. How your data is collected

Your data is collected through:

  • Website contact or booking forms

  • The Wix booking system

  • Direct communication (email, phone, or calls)

  • Cookies and analytics tools on the website

4. How your data is collected

We use your data to:

  • Arrange and deliver calls and services

  • Respond to enquiries

  • Follow up where appropriate after a conversation

  • Improve how the website and services work

  • Meet legal and administrative obligations

Your data is not used for automated decision making or profiling.

5. Legal basis for processing

We rely on the following lawful bases under UK GDPR:

  • Contract
    To deliver a service you have requested, such as a booked call

  • Legitimate interests
    To operate and improve The Upscaler in a reasonable and expected way

  • Legal obligation
    Where we are required to retain records for legal or tax purposes

  • Consent
    For non essential cookies or where you have explicitly opted in

6. How your data is stored

The Upscaler website is hosted on Wix.com Ltd.

Your data may be stored through Wix’s data storage, databases, and applications. Wix stores data on secure servers behind a firewall.

We may also use standard business tools such as:

  • Email providers (for communication)

  • Video call platforms such as Zoom (for meetings)

All providers are expected to handle your data securely and in line with data protection laws.

7. Sharing your data

We do not sell or share your personal data for marketing purposes.

Your data may be shared with service providers only where necessary to run the business, including:

  • Wix.com Ltd (website hosting and bookings)

  • Communication and meeting platforms

These providers process data on our behalf and are required to keep it secure.

8.  International data transfers

Some of the services used (such as Wix or Zoom) may store or process data outside the UK.

Where this happens, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations

  • Standard contractual clauses

9. Data retention

We keep personal data only for as long as necessary to:

  • Deliver the service

  • Maintain appropriate business records

  • Meet legal, tax, or regulatory requirements

When data is no longer needed, it is securely deleted.

10.  Your rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion where appropriate

  • Object to or restrict processing

  • Request transfer of your data

  • Withdraw consent where applicable

To exercise your rights, contact us using the details above.

You also have the right to raise a concern with the Information Commissioner’s Office (ICO).

11.  Cookies

The Upscaler website uses cookies through Wix to support functionality and understand how the site is used.

These may include:

  • Essential cookies required for the website to function

  • Analytics cookies to understand usage

Where required, you will be asked to consent to non essential cookies.

You can manage or disable cookies through your browser settings.

12. Confidentiality

Conversations with The Upscaler may involve sensitive business information.

What you share will be treated with respect and handled confidentially. It will only be used to support the conversation or service you have requested.

13.  Changes to this policy

This policy may be updated from time to time.

The latest version will always be available on the website.

14.  Contact

If you have any questions about this policy or how your data is handled:

The Upscaler
Email: theupscaler@outlook.com
Website: www.theupscaler.co.uk

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